Ethos Direct Mail

Client:
Ethos

Industry:
Life insurance

Company:
Buying life insurance has long been a slow and confusing process including phone calls, paperwork, and waiting for a decision. Today’s consumers are frustrated by paperwork, phone calls, and delays.

Ethos has set up an online platform that makes  getting life insurance faster and easier, while still offering expert advice and competitive premiums.

Project:
Ethos uses direct mail package to generate leads. For this project, two approaches were produced. Both include similar benefit points and calls to action, but one was designed in with a more promotional look and another to reflect more of a business-like look.

Review both concepts in the PDFs below.