OneMain New Mover Mail

Client:
OneMain Financial

Industry:
Financial services

Company:
Offers loans to subprime borrowers who likely can’t get loans from more traditional sources (banks, etc.).

Project:
The company already uses traditional direct mail to generate leads, but wanted to test participation in a program managed by the US Postal Service to send a new movers mailing to people who file change of address notices.

This is a shared mailing that contains offers from several companies. The company wanted to create an insert that focused on benefits related to people who are moving or have just moved.

Several concepts were produced to focus on a variety of approaches to headlines, graphic look, while remaining consistent with company branding.

Review four approaches to this insert in the PDF below.